Category Archives: MARKETING GUIDES

How Setting Your Restaurant Apart Keeps You Ahead Of The Competition

The food service industry is one of the most lucrative yet competitive industries to build a business. People love going out to eat at restaurants because it represents a luxury that can make a normal day special. When people choose to go out to eat, they have certain expectations of what makes a restaurant worthwhile. They expect to have food ... Read More »

Great Ways To Keep Customers Coming Back

It is every business owners dream to have loyal customers who generate repeat business, as it is ultimately these loyal customers that will contribute to the growth and longevity of the business. There are many great ways to turn even first time customers into repeat customers. First impressions are a big help, and the products and services on that first ... Read More »

Knowing Your Customer Base: Be A Big Fish With Inspired PR

Public Relations can be a fickle concept. It isn’t quite marketing, though it shares many similar and parallel ideas. Nor is it advertising – though the two are inextricably bound. Indeed Public Relations; your company’s relationship with potential clients and your source of income should be a major concern when choosing where and to whom you advertise your product. But PR ... Read More »

Employer Branding And Internal Communications

Employer branding tends to be thought of as an aid to attracting new employees to your organisation. Communicating the values and vision of your company and making your brand instantly recognisable to your target audience of future team members is a well-accepted part of communicating with all your organisational stakeholders. However, once the people you’ve targeted to join your company ... Read More »

5 Tricks For Creating A Better Poster Design

One of the best ways to get someone’s attention is by creating a poster. There is an art to effective poster design, however, but it can be learned by following a few simple steps. Read on to see how you can best optimize your posters. 1. Content You only have so much room to get your information across in a ... Read More »

Tips For Small Business Owners To Optimise Use Of Deal Sites

Many people start retail businesses and look for new avenues to market their products to attract the targeted consumer mass. Many people have even tried all the conventional marketing methods like newspaper advertisements, radio shows, posters, and banners but have remained unsuccessful. With a little know-how of daily deal sites you might be able to meet your sales target. Daily ... Read More »

Why Branding Consistency Is As Important As Branding Design

Make sure you put as much effort into branding design and you do into branding consistency When starting a business, one of the most important things you must consider is your brand image. Your logo, tagline and defining traits will be displayed across all types of platforms both online and offline. Designing a brand identification that resonates with customers and ... Read More »

Tips On How To Dominate Your Local Area With Direct Mail

Internet advertising and marketing techniques are certainly popular in the 21st century, but that doesn’t mean direct mail marketing has gone out of style. While some quickly delete email messages before they have a chance to explore their content, good old fashioned snail mail is much harder to ignore. When you want to take your direct mail marketing campaign to ... Read More »

Do’s And Don’ts For Online And Social Media Small Business Marketing

As a small business owner, the chances are you won’t have access to the kind of marketing budget that you think you need. However, given the possibilities offered by the Internet and, in particular, social media, you probably don’t need as much backing as you believe. Social networking sites are free and provide a formidable platform from which to trumpet ... Read More »

The Benefits Of A Memorable Telephone Number For Business

Businesses rely on both telephones and websites to generate enquiries and sales. Without either means of communications, enquiries would slow, and sales would wane. One of the best things a business can do is to invest in a telephone number that is both memorable, and has some form of brand identity within it. A driver of sales due to the ... Read More »

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