Category Archives: MARKETING GUIDES

How to Get Free Publicity for Your Business


One of the most common inquiries we receive at Hello Small Business is from small business owners looking for help with their public relations campaigns as they desperately try to secure free publicity for their company or products. We’ve written many stories on the topic to help guide readers through the confusing world of public relations, and now due to ... Read More »

Great Ways To Keep Customers Coming Back

It is every business owners dream to have loyal customers who generate repeat business, as it is ultimately these loyal customers that will contribute to the growth and longevity of the business. There are many great ways to turn even first time customers into repeat customers. First impressions are a big help, and the products and services on that first ... Read More »

Employer Branding And Internal Communications

Employer branding tends to be thought of as an aid to attracting new employees to your organisation. Communicating the values and vision of your company and making your brand instantly recognisable to your target audience of future team members is a well-accepted part of communicating with all your organisational stakeholders. However, once the people you’ve targeted to join your company ... Read More »

5 Tricks For Creating A Better Poster Design

One of the best ways to get someone’s attention is by creating a poster. There is an art to effective poster design, however, but it can be learned by following a few simple steps. Read on to see how you can best optimize your posters. 1. Content You only have so much room to get your information across in a ... Read More »

Why Branding Consistency Is As Important As Branding Design

Make sure you put as much effort into branding design and you do into branding consistency When starting a business, one of the most important things you must consider is your brand image. Your logo, tagline and defining traits will be displayed across all types of platforms both online and offline. Designing a brand identification that resonates with customers and ... Read More »

Tips On How To Dominate Your Local Area With Direct Mail

Internet advertising and marketing techniques are certainly popular in the 21st century, but that doesn’t mean direct mail marketing has gone out of style. While some quickly delete email messages before they have a chance to explore their content, good old fashioned snail mail is much harder to ignore. When you want to take your direct mail marketing campaign to ... Read More »

Do’s And Don’ts For Online And Social Media Small Business Marketing

As a small business owner, the chances are you won’t have access to the kind of marketing budget that you think you need. However, given the possibilities offered by the Internet and, in particular, social media, you probably don’t need as much backing as you believe. Social networking sites are free and provide a formidable platform from which to trumpet ... Read More »

The Benefits Of A Memorable Telephone Number For Business

Businesses rely on both telephones and websites to generate enquiries and sales. Without either means of communications, enquiries would slow, and sales would wane. One of the best things a business can do is to invest in a telephone number that is both memorable, and has some form of brand identity within it. A driver of sales due to the ... Read More »

Promotional Gifts: Friendly Freebies Or Free Advertising?

Promotional gifts have always been popular with businesses that want to offer their clients, customers and potential investors something to remember them by. That said, these branded trinkets can offer so much more than they often do. If you give away a promotional item that is useful, functional, inventive or memorable then you can keep your brand in the minds ... Read More »

How To Successfully Publish Your Own e-Book

Are you interested in publishing your e-book that will be read by a lot of people, including your friends? In this situation, it`s time to find out how to publish your own e-book. Unfortunately, publishing your e-book is difficult and costly, but online books offer a promising future because the number of iPad and other tablet owners is increasing significantly ... Read More »

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